Homegrown brand Castlery to unveil new flagship store at Liat Towers

What had started out as a four-man team in Ubi in 2013 has actually grown as an electronic brand name and also a disruptor in the conventional furnishings company sector. Castlery’s collection of furnishings now participates 300,000 residences internationally.

“Castlery has actually cultivated a clear program to accomplish this ambition while maintaining a strong Singapore base,” shares Jeffrey Siow, managing director and CEO of EnterpriseSG. Currently, global orders represent over 80% of Castlery’s overall revenue.

Domestic furniture pieces manufacturer Castlery intends to release a brand-new flagship store at Liat Towers in the third quarter. Amounting to 24,000 sq ft across two floors, it will be the business’s largest showroom to date and will certainly present a boosted shop experience that complements Castlery’s online-to-offline shopping experience. Found in the heart of Orchard Road, Liat Towers is additionally home to international brands like Hermes, a French high-end fashion residence as well as Swiss high-end watch maker Audemars Piguet.

Given that joining the Enterprise Singapore’s (EnterpriseSG) scale-up program in November 2019, Castlery has seen a six-fold surge in earnings, starting shops in as much as 50 cities in the US and growing operations in Australia.

Midtown Modern Guocoland

“Being the first regional furniture pieces brand to set up in Liat Towers is a considerable and also meaningful turning point for us. It is a physical symptom of our expansion aspirations and reflects our firm dedication to staying real to our sources, “mentions Castlery founder Declan Ee.

“The government will determine and also partner more business like Castlery to develop the future generation of Singapore Global Enterprises as the future engine of growth for our overall economy,” includes Siow. As part of its global development technique, the label additionally plans to employ 100 even more staffs over the upcoming year to fill up supply chain, promotion and visual retailing positions.

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