Accor hits 45,000 keys under extended stay portfolio
Accor’s progression in the long stay segment has been bolstered by brand-new openings for its Novotel Living label, an extension of midscale resort brand Novotel. Latest expansions for Novotel Living feature real estates in Bangkok, Saigon and Kazakhstan. In Singapore, the brand opened up Novotel Living Singapore Orchard– a rebrand of the past 8 on Claymore Serviced Residences– in June 2022.
“With brand-new travel behaviors holding and even more people choosing much longer stays, Accor has continued to do what we do most effectively– lead the markets where we have deep origins, sturdy relationships and a highly effective presence– such as Europe, the Middle East and Asia Pacific,” claims Jean-Jacques Morin, Accor sub CEO and premium, midscale and affordability division chief executive officer.
“The escalation of demand for prolonged stay properties is an international phenomenon, pushed by a demographic shift amongst tourists who are getting longer trips, combining business with leisure, and discovering spots extra completely,” says Morin.
Accor says it has even more extensive stay estates in the pipeline, consisting of fresh areas for Novotel Living as well as numerous luxury serviced residence assignments in Riyadh, like the 250-key Sofitel Serviced Residences Riyadh.
International hospitality group Accor presently has 45,000 keys throughout greater than 380 properties and 14 brands under its prolonged hold portfolio, that includes serviced flats and nonpublic leasing properties. In an Oct 24 announcement, the team states it is currently the world’s biggest player beyond of the United States within this classification, supported by a high compression of properties throughout Europe and Asia.
He includes that Accor has an “incomparable” profile of prolonged stay companies to service any type of traveller kind. Other companies under Accor’s extensive stay portfolio include Mercure Living, Swissôtel Living and Mövenpick Living. It additionally offers extended keep alternatives by means of brands such as Fairmont, Sofitel, Mondrian, Hyde and The Sebel. In addition, it has 33,000 exclusive villas, apartments, and branded homes managed in rental programs.
Some other current openings include Pullman Living Dongguan Forum in China, whilst Accor’s front runner “aparthotel” company Adagio celebrated its 15th birthday in 2023 with the opening of 11 brand-new real estates all over five continents.